Email Marketing - A Powerful Marketing Channel Email marketing is the most cost-effective method as it outperforms all online marketing strategies like Search Engine Optimization, Content Marketing, Affiliate Marketing. This is because it is most widely-used and is one of the best marketing strategies for increasing the web-traffic. It is used to connect with your customers to make them aware of new products, discounts and other services. Email marketing is a process that involves sending emails to build relationship with your customers which in turn drives more traffic to your blog. It is even possible to segment emails to target specific users enabling you to achieve brand loyalty, trust or brand awareness. Let me share with you some of the best email marketing tactics. 1. Use Customer’s Name to send messages - You need to use personalization when offering email services as it takes into consideration the overall customer experience. One of the best ways to improve your c...