The Importance of Email Automation What is email automation ? Email automation is a powerful marketing automation tool that lets you create emails that reach your customers with an appropriate message at the right moment automatically, based on a schedule or triggers, you define. You can also target customers based on behavior, preferences, and previous sales by connecting your website analytics with your email marketing platform. This enables you to personalize each customer’s experience and increase the relevance of your automated campaigns. Importance of Email Automation Email automation helps you to improve your customer retention rate. It is quite easier and more cost effective to market your products and services to an existing customer than to convert a new one. With automation, you can build your audience and stay in touch with them better than ever before. Schedule your messages so that you keep your customers engaged so that they don't go too long wi...